FRANZESE WINE
Michael Franzese could have chosen a vineyard from any region in the world to produce a wine bold enough to bear his name. He chose the Ararat region of Armenia, the oldest recorded wine producing region in the world. The wine is a unique blend that seeks to express the courageous history of the land from which it is harvested and the fascinating life story of the man whose name it bears.
The Franzese Wine story in data
From a bold idea in 2022 to a nationally recognized brand, Franzese Wine has grown through authenticity, purpose, and a story the world couldn't ignore. Every number below is proof that great wine — and a great mission — speaks for itself.
Years of winemaking
6,000+
Satisfied customers
50K+
Online community members
150K+
Combined social followers
1.5M+
Best Wine
Winner of the 2024 Grand Tasting Awards, sponsored by Food & Beverage Magazine — recognized among the best wines in the U.S. market.
200%+
Social media follower growth in just 18 months since launch — one of the fastest-growing wine brands in the direct-to-consumer space.
50K
Nine-liter cases targeted for 2024 production — a scale-up from a brand that sold exclusively direct-to-consumer at launch in 2022.
4,300 ft
Minimum vineyard elevation on black volcanic soils near Mt. Ararat — grapes grow at 4,300 to 6,000 feet above sea level for ideal ripening conditions.
42 states
Alcohol ships to 42 U.S. states. Non-alcoholic wines ship to all 50 states — the widest direct-to-consumer reach for any Armenian wine brand in America.
21 – 40 & 50 – 65
Two distinct buyer demographics: younger Gen Z–Millennials and older Gen X–Boomers — across top markets in New York, Florida, and Texas.
2024 Grand Tasting Awards
Best Wine — Grand Tasting Awards
Recognized by Food & Beverage Magazine's Grand Tasting Awards. The only mass-market Armenian wine brand available in the United States.
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Malbec
Pomegranate Wine
Areni, Pinot Noir
Brand timeline
2022
Launch
Franzese Wine founded by Michael Franzese & Samvel Hakobyan. Areni, Malbec, and Pomegranate Wine launched exclusively direct-to-consumer. Sales quickly surpassed launch targets.
2023
Expansion
Areni Rosé launched. Social media following grew over 200% in 18 months. Community surpasses 150,000 members online.
2024
Recognition & Scale
Won Best Wine at the 2024 Grand Tasting Awards. Sauvignon Blanc and Non-Alcoholic line released. Production target of 50,000 cases. National retail expansion begins.
Now
Where to Buy
Available at franzesewine.com, Total Wine & More (select stores), and Vivino. Shipping to 42 states nationwide.